The rise in popularity of skate and streetwear brand ‘Supreme’ has led to a boom within the streetwear community. Because of the rise in popularity, streetwear has become a huge part of fashion, with many fashion giants (Zara, H&M etc.) designing and selling pieces of clothing inspired by streetwear culture.
Over the 25 years that Supreme has been operating, it has gained popularity through the brand culture, product exclusivity and outrageous items that they sell. They have built brand culture through deep involvement in the skate and street fashion industry with events and supporting those who are involved through sponsorships and providing a community of likeminded individuals.
The exclusivity of the range of products that they release, have created a demand and desire to purchase the limited-edition products. Supreme releases new exclusive products every Thursday online and in store.
The extravagant products have played a huge part in the popularity and interest that is shown in Supreme. From Supreme Bricks to Fire Extinguishers to Underwear, Supreme has their infamous logo on many different items. The release of these products sold out immediately, being hugely popular with consumers known as ‘Hypebeasts’. Spinks industries hopes to replicate this formula but is extending streetwear to the DJ market. Who knows one day there could be a Supreme-Spinks collaboration. Now that’s worth waiting for!
In today's competitive world of marketing it is vital to get that edge. In order to gain that advantage, one must call on their creativity and search for news ways to stay ahead of the game. So, what can you do to improve your chances of success? What do the ‘big guns’ do to make their brand stand above the rest? It’s all about their story and their connection to the target audience. Make the buyer feel important and grow your sales. Make the audience feel like they are part of something special and exclusive and you will see the point of difference. Once the flow is going it can open up the doors to a new beginning for your business. Let’s break this down to three factors that can assist your overall brand awareness.